• Thursday, October 13, 2022
  • 11:45 - 13:00
  • Memo
  • TPL Arena (Pav. B5)
  • Italian
  • Organized by: Borghi Più Belli d’Italia

MaaS is an acronym that stands for Mobility as a Service, referring to an organizational model of transportation capable of combining efficiency, technological development and environmental sustainability. Realizing, thanks to digital technology, a new way of getting around, moving from private mobility carried out using one's own vehicle (predominant today, especially in the boroughs) to shared mobility, implemented by employing the various public and private means available, depending on one's needs at the time. It therefore provides for the integration of a multiplicity of services that become accessible from "digital intermediary platforms" that also provide different functionalities (information, trip planning and booking, unified payment for services, post-trip operations) thanks to which the user receives personalized answers to his or her mobility needs. The challenge is to decline MaaS in the context of "the boroughs," areas that are less urbanized and underserved than cities, highlighting criticalities and opportunities with real examples, stimulating and experimenting with new solutions, targeting possible and versatile standardizations: intermodality, sustainability and affordability serving the Boroughs. 

President of session
Mauro Guerra, coordinator Borghi più Belli d'Italia Emilia Romagna

Introduction and welcome

Livio Scattolini, president of the scientific technical committee Borghi più Belli d'Italia

Big events in the Borghi, opportunities and criticalities
Luca Albertazzi, Mayor of Dozza (BO)
Roberta Casini, Mayor of Lucignano (AR)

MaaS innovations at the service of the BorghiSilvia Rovere, Mayor of Ostana CN - E.U. Project. Smart Rural 21
Alessandro Seravalli, architect, president of Sis.Ter srl and director of GeoSmart Lab (High Technology Network Emilia Romagna), scientific manager PolisEye
Claudio Piazza, On charge (On Electric Charge Mobility)

Tourist buses: new business challenges for restarting - ANBTI Italian Tourist Bus Association
Riccardo Verona, President of the National Association of Italian Tourist Buses

Discussion and closing