Program & schedule
Tuesday 21 October
14:00 - 16:00
AN.BTI Confcommercio Assembly
Sala Stampa, 1° floor
14:00 - 18:00
Expo Area
International Circuit
Static Bus Exhibition
Expo Area, Paddock
17:00 - 18:00
Deep Trend®: Interpreting the future of mobility beyond the numbers
Organized by IBE e Blue Eggs
Sala Riviera, 1° floor
Mobility is undergoing a profound transformation: people no longer travel simply out of necessity, but seek experiences, gratification and relationships. In this scenario, it becomes essential to interpret not only the data, but also the underlying logic that determines the changes taking place.
This Mobility Masterclass proposes a new analytical tool: Deep Trend®.
Deep Trend® is the result of an international scientific analysis carried out annually by Blue Eggs on the collective imagination, to define the mental models, values and expectations that guide people's choices. These are not abstract predictions, but narrative models that help us understand how behaviours will evolve and what new demands will be made by citizens, users and customers.
The sessions, which will be held during the IBE Driving Experience, represent the extension and adaptation to mobility of Vision+26, which focuses on tourism and will be previewed at the TTG Travel Experience a few days earlier (8-10 October 2025). The aim is to offer an innovative approach to designing services, products and relationships in the mobility sector – in all its forms – at a time when traditional paradigms are no longer sufficient. A valuable opportunity for those who design mobility and want to understand the signals that will guide purchasing decisions and redefine the market in the near future.
Speaker:
Laura Rolle: Founder of Blueeggs and Lecturer in Semiotics
18:00 - 20:00
IBE Sunset Party
Aperitivo and IBE 2026 presentation
Sala Riviera, 1°floor
Wednesday 22 October
09:00 - 17:00
Static bus exhibition
Expo Area, Paddock
IBE Test Drive
International Circuit
10:00 - 12:00
Round Table
“Safety in public mobility: sinergy between rules and culture”
Sala Riviera, 1° Floor
Institutional greeting from the President of Italian Exhibition Group, Maurizio Renzo Ermeti
10:00
1st SESSION: Safety and legality on board buses: clear rules, a culture to build
10:00 - 11:00
Start Romagna presents synergies and collaborations that benefit the community and drivers.
Moderator:
Cesare Trevisani, journalist
Participants:
Alessandro Meggiato, Director of the Transport, Infrastructure and Sustainable Mobility Department, Emilia-Romagna Region
Andrea Corsini, President of Start Romagna
Claudio Mastromattei, Chief of Police of Forlì-Cesena
Gianpaolo Patruno, Chief of Police of Ravenna
Olimpia Abbate, Chief of Police of Rimini
Edoardo Soverini, Superintendent of Schools of Ravenna
Giuseppe Foti, Superintendent of Schools of Rimini and Forlì-Cesena
Closes the session:
"Safety in Public Transport: Users and Workers"
Alberto Rossano, R.S.P.P., Start Romagna
2nd SESSION: Safety: best practices from companies
11:00 - 12:00
A discussion among public transport companies associated with ASSTRA on experiences relating to safety in public transport .
Moderator:
Alessia Nicotera, Director of Asstra
Participants:
Guido Castello, Director of Human Resources and Organization The Experience of AMT Genova
Massimo Bettarello, Chief Executive Officer The Experience of ATV Verona
Giovanni Minervini, Head of Security Policies The Experience of EAV Campania
13:00 - 14:00
IBE Business Lunch
Expo Area, Paddock